@layer theme{:root,:host{--font-sans:ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";--font-mono:ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace;--spacing:.25rem;--default-font-family:var(--font-sans);--default-mono-font-family:var(--font-mono)}}@layer base{*,:after,:before,::backdrop{box-sizing:border-box;border:0 solid;margin:0;padding:0}::file-selector-button{box-sizing:border-box;border:0 solid;margin:0;padding:0}html,:host{-webkit-text-size-adjust:100%;tab-size:4;line-height:1.5;font-family:var(--default-font-family,ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji");font-feature-settings:var(--default-font-feature-settings,normal);font-variation-settings:var(--default-font-variation-settings,normal);-webkit-tap-highlight-color:transparent}hr{height:0;color:inherit;border-top-width:1px}abbr:where([title]){-webkit-text-decoration:underline dotted;text-decoration:underline dotted}h1,h2,h3,h4,h5,h6{font-size:inherit;font-weight:inherit}a{color:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;text-decoration:inherit}b,strong{font-weight:bolder}code,kbd,samp,pre{font-family:var(--default-mono-font-family,ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace);font-feature-settings:var(--default-mono-font-feature-settings,normal);font-variation-settings:var(--default-mono-font-variation-settings,normal);font-size:1em}small{font-size:80%}sub,sup{vertical-align:baseline;font-size:75%;line-height:0;position:relative}sub{bottom:-.25em}sup{top:-.5em}table{text-indent:0;border-color:inherit;border-collapse:collapse}:-moz-focusring{outline:auto}progress{vertical-align:baseline}summary{display:list-item}ol,ul,menu{list-style:none}img,svg,video,canvas,audio,iframe,embed,object{vertical-align:middle;display:block}img,video{max-width:100%;height:auto}button,input,select,optgroup,textarea{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}::file-selector-button{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}:where(select:is([multiple],[size])) optgroup{font-weight:bolder}:where(select:is([multiple],[size])) optgroup option{padding-inline-start:20px}::file-selector-button{margin-inline-end:4px}::placeholder{opacity:1}@supports (not ((-webkit-appearance:-apple-pay-button))) or (contain-intrinsic-size:1px){::placeholder{color:currentColor}@supports (color:color-mix(in lab, red, red)){::placeholder{color:color-mix(in oklab, currentcolor 50%, transparent)}}}textarea{resize:vertical}::-webkit-search-decoration{-webkit-appearance:none}::-webkit-date-and-time-value{min-height:1lh;text-align:inherit}::-webkit-datetime-edit{display:inline-flex}::-webkit-datetime-edit-fields-wrapper{padding:0}::-webkit-datetime-edit{padding-block:0}::-webkit-datetime-edit-year-field{padding-block:0}::-webkit-datetime-edit-month-field{padding-block:0}::-webkit-datetime-edit-day-field{padding-block:0}::-webkit-datetime-edit-hour-field{padding-block:0}::-webkit-datetime-edit-minute-field{padding-block:0}::-webkit-datetime-edit-second-field{padding-block:0}::-webkit-datetime-edit-millisecond-field{padding-block:0}::-webkit-datetime-edit-meridiem-field{padding-block:0}::-webkit-calendar-picker-indicator{line-height:1}:-moz-ui-invalid{box-shadow:none}button,input:where([type=button],[type=reset],[type=submit]){appearance:button}::file-selector-button{appearance:button}::-webkit-inner-spin-button{height:auto}::-webkit-outer-spin-button{height:auto}[hidden]:where(:not([hidden=until-found])){display:none!important}}@layer components;@layer utilities{.start{inset-inline-start:var(--spacing)}.container{width:100%}@media (min-width:40rem){.container{max-width:40rem}}@media (min-width:48rem){.container{max-width:48rem}}@media (min-width:64rem){.container{max-width:64rem}}@media (min-width:80rem){.container{max-width:80rem}}@media (min-width:96rem){.container{max-width:96rem}}.table{display:table}}:root{--canvas:#f9f9f8;--surface:#fff;--depth-2:#f2f2f2;--ink:#1a1919;--body:#4e4c4b;--muted:#686664;--placeholder:#b4b2b1;--primary:#e74946;--primary-active:#ed6155;--primary-accessible:#ba2e22;--primary-dark:#8c231a;--deco-1:#f9f2ea;--deco-3:#f8f4f4;--deco-4:#eee4e5;--tint-green:#e8ffed;--success:#0c661f;--hairline:#00000014;--hairline-soft:#0000000a;--container:1200px}*{box-sizing:border-box}html{scroll-behavior:smooth}body{background:var(--canvas);color:var(--ink);letter-spacing:-.5px;margin:0;font-family:Pretendard,-apple-system,BlinkMacSystemFont,Apple SD Gothic Neo,system-ui,sans-serif;overflow-x:hidden}a{color:inherit;text-decoration:none}button,a{-webkit-tap-highlight-color:transparent;touch-action:manipulation}button{font:inherit}a:focus-visible,button:focus-visible{outline-offset:3px;outline:3px solid #1271ff}.skip-link{background:var(--ink);color:#fff;z-index:200;border-radius:0 0 8px 8px;padding:10px 14px;font-size:13px;font-weight:700;transition:top .16s;position:fixed;top:-60px;left:16px}.skip-link:focus-visible{outline-offset:3px;outline:3px solid #1271ff;top:0}section[id]{scroll-margin-top:88px}.container{max-width:var(--container);width:100%;margin:0 auto;padding:0 40px}.site-header{-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);border-bottom:1px solid var(--hairline-soft);z-index:100;background:#f9f9f8e6;position:sticky;top:0}.header-inner{height:68px;max-width:var(--container);justify-content:space-between;align-items:center;margin:0 auto;padding:0 40px;display:flex}.lit-logo{letter-spacing:-1.2px;align-items:center;font-size:25px;font-weight:900;line-height:1;display:inline-flex}.lit-logo span{color:var(--primary);margin-left:1px;font-size:32px}.site-header nav{align-items:center;gap:32px;display:flex}.site-header nav a{color:var(--body);font-size:14px;font-weight:600;transition:color .16s}.site-header nav a:hover{color:var(--ink)}.primary-cta,.final-button{background:var(--primary-accessible);color:#fff;border-radius:8px;justify-content:center;align-items:center;gap:28px;min-height:52px;padding:14px 20px;font-size:16px;font-weight:700;transition:background .16s,transform .16s;display:inline-flex}.primary-cta:hover,.final-button:hover{background:var(--primary-dark);transform:translateY(-1px)}.primary-cta--compact{border-radius:6px;min-height:42px;padding:10px 16px;font-size:14px}.mobile-headline,.mobile-flow-caption,.mobile-sticky-cta{display:none}.desktop-headline{display:block}.hero{max-width:1320px;margin:0 auto;padding:104px 60px 120px}.hero-copy{text-align:center;flex-direction:column;align-items:center;max-width:960px;margin:0 auto;display:flex}.hero-label,.eyebrow{color:var(--primary-accessible);letter-spacing:-.3px;margin:0 0 20px;font-size:14px;font-weight:700}.hero-label span{color:var(--primary);margin-right:5px}.hero h1{letter-spacing:-2.4px;text-wrap:balance;margin:0;font-size:clamp(44px,5vw,68px);font-weight:800;line-height:1.14}.hero-subcopy{color:var(--body);max-width:680px;margin:28px 0;font-size:18px;font-weight:400;line-height:1.6}.cta-note{color:var(--muted);align-items:center;gap:6px;margin:14px 0 0;font-size:13px;display:flex}.quick-proof{background:var(--surface);border-bottom:1px solid var(--hairline-soft);border-top:1px solid var(--hairline-soft)}.quick-proof__inner{grid-template-columns:repeat(3,minmax(0,1fr));padding-top:26px;padding-bottom:26px;display:grid}.quick-proof p{text-align:center;flex-direction:column;align-items:center;gap:7px;min-width:0;margin:0;padding:0 24px;display:flex}.quick-proof p+p{border-left:1px solid var(--hairline)}.quick-proof strong{font-size:17px;font-weight:800}.hero-visual{background:var(--deco-3);border:1px solid var(--hairline-soft);border-radius:32px;height:640px;margin-top:72px;position:relative;overflow:hidden}.hero-visual:before,.hero-visual:after{content:"";position:absolute}.hero-visual:before{background:var(--deco-4);opacity:.55;border-radius:50%;width:500px;height:500px;top:50%;left:50%;transform:translate(-50%,-50%)}.hero-visual:after{border:1px dashed #ba2e2238;border-radius:50%;width:420px;height:420px;top:50%;left:50%;transform:translate(-50%,-50%)}.sample-label{border:1px solid var(--hairline);color:var(--muted);z-index:5;background:#ffffffd1;border-radius:999px;padding:6px 10px;font-size:11px;position:absolute;top:22px;left:24px}.hero-post,.hero-comments,.hero-dm{z-index:3;position:absolute}.hero-post{width:330px;top:72px;left:6%;transform:rotate(-2deg)}.hero-comments{z-index:4;width:350px;top:178px;left:50%;transform:translate(-50%)}.hero-dm{width:286px;top:65px;right:6%;transform:rotate(2deg)}.flow-arrow{background:var(--primary-accessible);border:5px solid var(--deco-3);color:#fff;z-index:7;border-radius:999px;justify-content:center;align-items:center;width:44px;height:44px;display:flex;position:absolute;top:304px}.flow-arrow--one{left:35%}.flow-arrow--two{right:33%}.post-card,.comment-panel,.dm-phone,.audience-card{background:var(--surface);border:1px solid var(--hairline);color:var(--ink)}.post-card{border-radius:16px;overflow:hidden}.mock-head{align-items:center;gap:9px;min-height:54px;padding:9px 12px;display:flex}.mock-head>span:nth-child(2),.dm-head>span:nth-child(3){flex-direction:column;flex:1;min-width:0;display:flex}.mock-head strong,.dm-head strong{font-size:12px;line-height:16px}.mock-head small,.dm-head small{color:var(--muted);font-size:9px;line-height:13px}.brand-avatar{object-fit:cover;background:#fff;border-radius:999px;flex:none;width:32px;height:32px;display:block}.mock-more{letter-spacing:1px;font-size:12px}.post-image-wrap{aspect-ratio:4/5;background:var(--deco-1);position:relative;overflow:hidden}.post-image{object-fit:cover;width:100%;height:100%}.post-body{padding:10px 12px 13px}.post-actions{gap:12px;margin-bottom:8px;display:flex}.post-body p{margin:0;font-size:10px;line-height:15px}.post-body .post-prompt{color:var(--body);margin-top:3px}.post-prompt strong{color:var(--primary-accessible)}.comment-panel{border-radius:16px;padding:14px}.panel-title{justify-content:space-between;align-items:center;margin-bottom:13px;font-size:13px;font-weight:700;display:flex}.live-pill,.status-pill{background:var(--tint-green);color:var(--success);border-radius:999px;align-items:center;gap:5px;padding:5px 7px;font-size:9px;font-style:normal;font-weight:700;display:inline-flex}.live-pill i,.status-pill i,.connection-status i{background:#18cc3f;border-radius:999px;width:6px;height:6px;display:inline-block}.comment-list{gap:11px;display:grid}.comment-row{grid-template-columns:28px 1fr auto;align-items:center;gap:8px;display:grid}.comment-avatar,.audience-avatar{object-fit:cover;border-radius:999px;display:block}.comment-avatar{width:28px;height:28px}.comment-row p{flex-direction:column;margin:0;font-size:10px;line-height:14px;display:flex}.comment-row strong{font-size:9px}.comment-row>svg{color:var(--placeholder)}.signal-card{background:var(--deco-3);border-radius:10px;grid-template-columns:32px 1fr auto;align-items:center;gap:9px;margin-top:14px;padding:10px;display:grid}.signal-icon,.metric-icon,.comparison-icon,.safety-icon,.benefit-icon{justify-content:center;align-items:center;display:flex}.signal-icon{background:var(--surface);color:var(--primary-accessible);border-radius:999px;width:32px;height:32px}.signal-card p{flex-direction:column;margin:0;font-size:9px;line-height:14px;display:flex}.signal-card p span{color:var(--muted)}.signal-card b{color:var(--primary-accessible);font-size:15px}.dm-phone{border-radius:28px;padding:8px 10px 14px;overflow:hidden}.phone-status{justify-content:space-between;padding:2px 8px 7px;font-size:8px;font-weight:700;display:flex}.dm-head{border-bottom:1px solid var(--hairline-soft);grid-template-columns:auto 30px 1fr auto;align-items:center;gap:8px;padding:5px 2px 10px;display:grid}.dm-head .brand-avatar{width:30px;height:30px}.dm-date{color:var(--muted);text-align:center;margin:20px 0 9px;font-size:8px}.dm-message{background:var(--depth-2);border-radius:13px 13px 13px 4px;margin-right:30px;padding:11px}.dm-message p{margin:0;font-size:10px;line-height:15px}.dm-message p+p{color:var(--body);margin-top:3px}.dm-message a{background:var(--surface);border:1px solid var(--hairline);color:var(--ink);border-radius:7px;justify-content:space-between;align-items:center;margin-top:9px;padding:8px;font-size:9px;font-weight:700;display:flex}.dm-delivered{color:var(--success);align-items:center;gap:3px;margin:7px 0 48px 3px;font-size:8px;display:flex}.dm-input{border:1px solid var(--hairline);color:var(--placeholder);border-radius:999px;justify-content:space-between;align-items:center;padding:8px 10px;font-size:9px;display:flex}.section--white{background:var(--surface)}.section--canvas{background:var(--canvas)}.section--rose{background:var(--deco-3)}.section-intro h2{letter-spacing:-1.8px;text-wrap:balance;margin:0;font-size:clamp(38px,4vw,52px);font-weight:800;line-height:1.15}.section-description{color:var(--body);max-width:650px;margin:22px 0 0;font-size:17px;line-height:1.65}.step-card{background:var(--canvas);border:1px solid var(--hairline-soft);border-radius:16px;flex-direction:column;min-height:650px;display:flex;overflow:hidden}.step-number{color:var(--primary-accessible);font-variant-numeric:tabular-nums;font-size:13px;font-weight:800}.step-copy h3{letter-spacing:-.8px;margin:16px 0 10px;font-size:24px;line-height:1.3}.step-copy p{color:var(--body);margin:0;font-size:15px;line-height:1.65}.step-copy strong{color:var(--ink)}.step-mock{background:var(--deco-4);border-top:1px solid var(--hairline-soft);flex:1;justify-content:center;align-items:flex-start;padding:32px 22px 0;display:flex;overflow:hidden}.step-mock--post .post-body{display:none}.step-mock--comment{align-items:center;padding-bottom:32px}.step-mock--comment .comment-panel{width:100%}.step-mock--dm{background:var(--deco-1)}.impact-layout{grid-template-columns:1.15fr .85fr;align-items:stretch;gap:20px;display:grid}.impact-metrics{grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;display:grid}.metric-card{background:var(--surface);border:1px solid var(--hairline-soft);border-radius:16px;min-height:236px;padding:24px;position:relative}.metric-card--wide{grid-column:1/-1;min-height:310px}.metric-head{justify-content:space-between;align-items:center;font-size:15px;font-weight:700;display:flex}.hypothesis{background:var(--deco-4);color:var(--muted);border-radius:4px;padding:4px 6px;font-size:10px;font-weight:600}.metric-value{font-variant-numeric:tabular-nums;letter-spacing:-4px;margin:22px 0 8px;font-size:72px;font-weight:800;line-height:1}.metric-value span{color:var(--primary-accessible);margin-left:3px;font-size:38px}.metric-value--small{letter-spacing:-2px;margin-top:20px;font-size:42px}.metric-value--small span{font-size:26px}.metric-copy,.metric-label{color:var(--body);margin:0;font-size:14px;line-height:1.55}.metric-label{color:var(--ink);margin-top:16px;font-weight:700}.metric-icon{background:var(--deco-3);color:var(--primary-accessible);border-radius:999px;width:42px;height:42px}.metric-card>.hypothesis,.metric-card>.status-pill{position:absolute;bottom:22px;left:24px}.bar-chart{gap:8px;margin-top:24px;display:grid}.bar-chart>span{grid-template-columns:70px minmax(0,1fr) 42px;align-items:center;gap:10px;font-size:11px;display:grid}.bar-chart>span:before{background:var(--depth-2);content:"";border-radius:4px;grid-area:1/2;width:100%;height:12px}.bar-chart>span:after{background:var(--muted);content:"";height:12px;width:var(--bar);border-radius:4px;grid-area:1/2}.bar-chart .bar-chart__active:after{background:var(--primary)}.bar-chart i{color:var(--muted);grid-area:1/1;font-style:normal}.bar-chart b{font-variant-numeric:tabular-nums;grid-area:1/3}.metric-disclaimer{color:var(--muted);grid-column:1/-1;margin:-2px 2px 0;font-size:11px;line-height:1.55}.audience-card{border-radius:16px;min-height:100%;padding:28px}.audience-head{justify-content:space-between;align-items:flex-start;display:flex}.mock-kicker{color:var(--primary-accessible);font-size:11px;font-weight:700}.audience-head h3{margin:7px 0 0;font-size:25px}.audience-filter{background:var(--surface);border:1px solid var(--hairline);color:var(--body);cursor:default;border-radius:8px;padding:8px 10px;font-size:11px}.audience-summary{background:var(--canvas);border-radius:10px;grid-template-columns:repeat(3,1fr);gap:1px;margin:24px 0;padding:14px 8px;display:grid}.audience-summary span{color:var(--muted);text-align:center;flex-direction:column;font-size:10px;display:flex}.audience-summary b{color:var(--ink);font-variant-numeric:tabular-nums;margin-bottom:3px;font-size:18px}.audience-list{border-top:1px solid var(--hairline-soft)}.audience-row{border-bottom:1px solid var(--hairline-soft);grid-template-columns:36px 1fr auto;align-items:center;gap:10px;min-height:68px;display:grid}.audience-avatar{width:36px;height:36px}.audience-row>span:nth-child(2){flex-direction:column;display:flex}.audience-row strong{font-size:12px}.audience-row small{color:var(--muted);margin-top:3px;font-size:10px}.audience-row em{background:var(--deco-1);color:#615a54;border-radius:4px;padding:5px 6px;font-size:9px;font-style:normal;font-weight:600}.audience-row em.is-complete{background:var(--tint-green);color:var(--success)}.mock-footnote{color:var(--placeholder);text-align:right;margin:16px 0 0;font-size:10px}.comparison-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;display:grid}.comparison-card{background:var(--surface);border:1px solid var(--hairline);border-radius:16px;padding:28px;position:relative}.comparison-card--featured{border:2px solid var(--primary);padding:27px}.recommend-badge{background:var(--primary-accessible);color:#fff;border-radius:4px;padding:5px 7px;font-size:10px;font-weight:700;position:absolute;top:-12px;right:20px}.comparison-title{align-items:center;gap:12px;display:flex}.comparison-icon{background:var(--canvas);color:var(--body);border-radius:999px;width:42px;height:42px}.comparison-card--featured .comparison-icon{color:var(--primary-accessible);background:#fdebea}.comparison-title h3{margin:0;font-size:18px}.comparison-card dl{margin:26px 0 0;display:grid}.comparison-card dl>div{border-top:1px solid var(--hairline-soft);min-height:78px;padding:15px 0}.comparison-card dt{color:var(--muted);margin-bottom:6px;font-size:10px}.comparison-card dd{margin:0;font-size:13px;line-height:1.45}.comparison-card--featured dd strong{color:var(--primary-accessible)}.mid-cta{background:var(--ink);color:#fff;border-radius:16px;justify-content:space-between;align-items:center;margin-top:24px;padding:24px 28px;display:flex}.mid-cta p{flex-direction:column;margin:0;display:flex}.mid-cta strong{font-size:16px}.mid-cta span{color:#e6e5e5;margin-top:5px;font-size:12px}.benefit-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;display:grid}.benefit-card{border:1px solid var(--hairline-soft);border-radius:16px;padding:36px}.benefit-card--2{background:var(--ink);color:#fff}.benefit-card__top{justify-content:space-between;align-items:center;display:flex}.benefit-type{color:var(--primary-accessible);letter-spacing:.4px;font-size:11px;font-weight:800}.benefit-card--2 .benefit-type{color:#f6b0aa}.benefit-icon{background:var(--surface);color:var(--primary-accessible);border-radius:999px;width:48px;height:48px}.benefit-card h3{letter-spacing:-1px;margin:42px 0 28px;font-size:26px}.benefit-card ul{gap:14px;margin:0;padding:0;list-style:none;display:grid}.benefit-card li{color:var(--body);align-items:flex-start;gap:9px;font-size:14px;line-height:1.55;display:flex}.benefit-card li svg{color:var(--primary-accessible);flex:none;margin-top:2px}.benefit-card--2 li{color:#e6e5e5}.safety-layout{grid-template-columns:.72fr 1.28fr;align-items:start;gap:80px;display:grid}.safety-layout .section-intro{margin-bottom:0;position:sticky;top:110px}.safety-card{background:var(--surface);border:1px solid var(--hairline-soft);border-radius:16px;padding:10px 28px 28px;overflow:hidden}.safety-row{border-bottom:1px solid var(--hairline-soft);grid-template-columns:46px 1fr auto;align-items:center;gap:16px;min-height:120px;display:grid}.safety-icon{background:var(--deco-3);color:var(--primary-accessible);border-radius:999px;width:46px;height:46px}.safety-row p{flex-direction:column;margin:0;display:flex}.safety-row strong{font-size:16px}.safety-row p span{color:var(--body);margin-top:5px;font-size:13px;line-height:1.5}.safety-row>svg{color:var(--success)}.connection-status{background:var(--canvas);border-radius:10px;gap:8px;margin-top:24px;padding:16px;display:grid}.connection-status span{color:var(--body);align-items:center;gap:7px;font-size:11px;display:flex}.connection-status span:first-child{color:var(--success);font-weight:700}.final-cta__inner{justify-content:space-between;align-items:flex-end;display:flex}.final-eyebrow{letter-spacing:.5px;margin:0 0 18px;font-size:11px;font-weight:800}.final-cta h2{letter-spacing:-2.2px;margin:0;font-size:clamp(40px,5vw,62px);font-weight:800;line-height:1.12}.final-action{flex-direction:column;align-items:flex-end;display:flex}.final-button{background:var(--ink);min-width:220px}.final-button:hover{background:#343332}footer{background:var(--ink);color:#fff;padding:34px 0}.footer-inner{align-items:center;gap:24px;display:flex}.footer-inner p{color:#e6e5e5;margin:0 auto 0 0;font-size:12px}.footer-inner>a:last-child{color:#e6e5e5;text-underline-offset:4px;font-size:12px;text-decoration:underline}@media (max-width:1100px){.hero{padding-left:32px;padding-right:32px}.hero-post{width:300px;left:3%}.hero-dm{width:260px;right:3%}.hero-comments{width:320px}.flow-arrow--one{left:33%}.flow-arrow--two{right:31%}.step-copy{min-height:250px;padding:24px}.step-copy h3{font-size:21px}}@media (max-width:1023px){.container,.header-inner{padding-left:24px;padding-right:24px}.hero-visual{height:760px}.hero-post{width:300px;top:90px;left:7%}.hero-comments{top:120px;left:auto;right:6%;transform:none}.hero-dm{width:260px;top:380px;right:18%}.flow-arrow--one{top:250px;left:42%}.flow-arrow--two{top:360px;right:31%;transform:rotate(90deg)}.steps{grid-template-columns:1fr}.step-card{grid-template-columns:.8fr 1.2fr;min-height:470px;display:grid}.step-copy{min-height:0;padding:36px}.step-mock{border-left:1px solid var(--hairline-soft);border-top:0}.impact-layout{grid-template-columns:1fr}.audience-card{min-height:560px}.safety-layout{grid-template-columns:.8fr 1.2fr;gap:40px}}@media (max-width:768px){body{padding-bottom:calc(76px + env(safe-area-inset-bottom))}.container{padding-left:16px;padding-right:16px}.site-header nav{display:none}.header-inner{height:60px;padding-left:16px;padding-right:16px}.lit-logo{font-size:22px}.lit-logo span{font-size:28px}.header-inner>.primary-cta--compact{display:none}.mobile-sticky-cta{-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);border-top:1px solid var(--hairline);padding:10px 16px calc(10px + env(safe-area-inset-bottom));z-index:120;background:#ffffffe6;display:block;position:fixed;bottom:0;left:0;right:0}.mobile-sticky-cta a{background:var(--primary-accessible);color:#fff;border-radius:10px;justify-content:center;align-items:center;gap:12px;min-height:52px;font-size:16px;font-weight:800;display:flex}.hero{padding:52px 16px 56px}.hero-copy{text-align:left;align-items:stretch}.hero-label{margin-bottom:16px;font-size:12px;line-height:1.4}.hero h1{letter-spacing:-1.35px;word-break:keep-all;font-size:34px;line-height:1.2}.desktop-headline{display:none}.mobile-headline{display:block}.hero-subcopy{word-break:keep-all;margin:20px 0 22px;font-size:16px;line-height:1.58}.hero .primary-cta{display:none}.cta-note{justify-content:center}.hero-visual{border-radius:20px;flex-direction:column;gap:18px;height:auto;margin-top:40px;padding:54px 16px 20px;display:flex;overflow:hidden}.hero-visual:before,.hero-visual:after,.flow-arrow{display:none}.sample-label{top:16px;left:16px}.mobile-flow-caption{color:var(--primary-accessible);margin:0 0 8px 2px;font-size:11px;font-weight:800;display:block}.hero-post,.hero-comments,.hero-dm{width:100%;position:relative;top:auto;left:auto;right:auto;transform:none}.hero-post .post-card{grid-template-columns:42% 58%;display:grid}.hero-post .mock-head{display:none}.hero-post .post-image-wrap{aspect-ratio:1}.hero-post .post-body{align-self:center;padding:16px}.hero-post .post-body p{font-size:10px}.hero-comments .comment-list{display:none}.hero-comments .comment-panel{padding-bottom:14px}.hero-dm{padding:0}.hero-dm .dm-phone{border-radius:16px;padding:14px}.hero-dm .phone-status,.hero-dm .dm-head,.hero-dm .dm-date,.hero-dm .dm-delivered,.hero-dm .dm-input{display:none}.hero-dm .dm-message{margin:0}.quick-proof__inner{grid-template-columns:repeat(3,minmax(0,1fr));padding:20px 10px}.quick-proof p{gap:5px;padding:0 9px}.quick-proof strong{word-break:keep-all;font-size:14px;line-height:1.35}.quick-proof span{word-break:keep-all;font-size:10px;line-height:1.4}.section{padding:64px 0}.section-intro{margin-bottom:30px}.section-intro h2{letter-spacing:-1.3px;word-break:keep-all;font-size:34px}.section-description{margin-top:16px;font-size:15px}.steps{gap:0}.step-card{border:0;border-top:1px solid var(--hairline);background:0 0;border-radius:0;min-height:0;display:block}.step-card:last-child{border-bottom:1px solid var(--hairline)}.step-copy{grid-template-columns:38px minmax(0,1fr);gap:4px 12px;min-height:0;padding:22px 0;display:grid}.step-number{grid-area:1/1/span 2;padding-top:4px}.step-copy h3{grid-column:2;margin:0;font-size:20px}.step-copy p{grid-column:2;font-size:14px;line-height:1.55}.step-mock{display:none}.impact-layout{gap:16px}.impact-metrics{grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}.metric-card{min-height:196px;padding:18px}.metric-card--wide{grid-column:1/-1;min-height:260px}.metric-disclaimer{grid-column:1/-1}.metric-value{letter-spacing:-3px;font-size:56px}.metric-value--small{letter-spacing:-1.5px;font-size:32px}.metric-value--small span{font-size:21px}.metric-label{font-size:12px}.metric-copy{font-size:11px}.metric-icon{width:36px;height:36px}.metric-card>.hypothesis,.metric-card>.status-pill{bottom:16px;left:18px}.audience-card{min-height:auto;padding:22px 18px}.audience-row:nth-child(4){display:none}.comparison-grid{grid-template-columns:1fr}.comparison-card{padding:22px}.comparison-card--featured{order:-1;padding:21px}.comparison-card dl{margin-top:18px}.comparison-card dl>div{grid-template-columns:88px minmax(0,1fr);align-items:start;gap:12px;min-height:0;padding:12px 0;display:grid}.comparison-card dt{margin:2px 0 0}.mid-cta{flex-direction:column;align-items:stretch;gap:20px;padding:24px}.mid-cta .primary-cta{width:100%}.benefit-grid{grid-template-columns:1fr}.benefit-card{padding:24px}.benefit-card h3{margin:24px 0 20px;font-size:22px}.safety-layout{display:block}.safety-layout .section-intro{margin-bottom:36px;position:static}.safety-card{padding:4px 16px 18px}.safety-row{grid-template-columns:36px 1fr auto;gap:10px;min-height:108px}.safety-icon{width:36px;height:36px}.safety-row p span{font-size:12px}.final-cta{padding:64px 0}.final-cta__inner{flex-direction:column;align-items:stretch;gap:28px}.final-cta h2{letter-spacing:-1.45px;font-size:36px}.final-action{align-items:stretch}.final-button{width:100%;min-height:52px}.footer-inner{flex-wrap:wrap;align-items:flex-start}.footer-inner p{flex-basis:calc(100% - 90px)}}@media (max-width:380px){.hero h1{font-size:31px}.hero-label{font-size:11px}.header-inner .primary-cta--compact{padding:9px 12px;font-size:13px}.audience-summary{padding-left:2px;padding-right:2px}.audience-row{grid-template-columns:32px 1fr auto}.audience-avatar{width:32px;height:32px}.audience-row em{font-size:8px}.final-cta h2{font-size:36px}}@font-face{font-display:swap;font-family:Zen Serif;font-style:normal;font-weight:400;src:url(/fonts/ZEN-SERIF-listup-subset.woff2)format("woff2")}:root{--canvas:#fff;--surface:#fff;--depth-2:#ededed;--ink:#1a1919;--body:#4e4c4b;--muted:#777472;--placeholder:#b4b2b1;--primary:#e74946;--primary-active:#d3403d;--primary-accessible:#cc3532;--primary-dark:#b52d2a;--deco-1:#f9f2ea;--deco-3:#fcf9f9;--deco-4:#fef0ef;--hairline:#00000014;--hairline-soft:#0000000a;--container:1080px}body{background:var(--surface);font-feature-settings:"ss06", "cv11";letter-spacing:-.3px;font-family:-apple-system,BlinkMacSystemFont,system-ui,Segoe UI,Roboto,Apple SD Gothic Neo,Noto Sans KR,sans-serif;line-height:1.6}.container{padding-left:24px;padding-right:24px}.site-header{-webkit-backdrop-filter:none;backdrop-filter:none;background:0 0;border:0;position:absolute;top:0;left:0;right:0}.header-inner{max-width:1080px;height:72px;padding:0 24px}.site-header nav{display:none}.site-header .lit-logo,.site-header .lit-logo span{color:#fff}.primary-cta,.final-button{background:var(--primary);border:1px solid var(--primary);border-radius:999px;gap:16px;min-height:48px;padding:12px 22px;font-size:14px}.primary-cta:hover,.final-button:hover{background:var(--primary-active)}.primary-cta--compact{min-height:44px;padding:10px 20px}.site-header .primary-cta{color:var(--primary-accessible);background:#fff;border-color:#fff}.site-header .primary-cta:hover,.hero .primary-cta:hover,.final-cta .final-button:hover{background:#fff5f5;border-color:#fff5f5}.mobile-sticky-cta{display:none}.hero{background:var(--primary);color:#fff;max-width:none;padding:96px 24px 72px}.hero-copy{max-width:1080px}.hero-label{color:#ffffffc7;letter-spacing:-.2px;margin-bottom:20px;font-size:13px;font-weight:700}.hero h1{color:#fff;letter-spacing:-1.8px;font-family:Zen Serif,Iowan Old Style,Charter,Georgia,serif;font-size:clamp(48px,5.8vw,72px);font-weight:400;line-height:1.15}.hero-subcopy{color:#fff;margin:32px 0 30px;font-size:clamp(17px,1.6vw,20px);font-weight:700;line-height:1.5}.hero .primary-cta{color:var(--primary-accessible);background:#fff;border-color:#fff;box-shadow:0 12px 30px #0000002e}.cta-note{color:#ffffffb8;font-size:12px}.hero-visual{background:#f7f8fa;border:1px solid #ffffff6b;border-radius:20px;max-width:1040px;height:620px;margin:56px auto 0;box-shadow:0 28px 64px #841b1833}.hero-visual:before{opacity:.9;background:#fef0ef}.hero-visual:after{border-color:#e7494633}.sample-label{background:#ffffffeb}.quick-proof{background:#fff}.quick-proof__inner{max-width:960px;padding-top:28px;padding-bottom:28px}.quick-proof strong{font-size:16px}.quick-proof span{color:var(--body);font-size:12px}.section{padding:96px 0}.section--white,.section--canvas{background:#fff}.section--rose,#impact,#safety{background:var(--deco-3)}.section-intro{max-width:720px;margin-bottom:48px}.eyebrow{color:var(--primary-accessible);letter-spacing:-.2px;margin-bottom:12px;font-size:13px;font-weight:800}.section-intro h2{letter-spacing:-.8px;font-size:clamp(34px,4vw,46px);line-height:1.22}.section-description{color:var(--body);margin-top:18px;font-size:16px;line-height:1.7}.step-card,.metric-card,.audience-card,.comparison-card,.benefit-card,.safety-card{border-color:var(--hairline-soft);box-shadow:none;border-radius:16px}.step-card{background:var(--deco-3);min-height:620px}.step-copy{padding:26px 24px}.step-number,.benefit-type{color:var(--primary-accessible)}.step-mock{background:#f9f2ea}.metric-card,.audience-card{background:#fff}.metric-value,.metric-value span{color:var(--primary)}.comparison-card{background:#fff}.comparison-card--featured{border-color:var(--primary)}.mid-cta{background:var(--primary);border-radius:16px}.mid-cta span{color:#ffffffc7}.mid-cta .primary-cta{color:var(--primary-accessible);background:#fff;border-color:#fff}.benefit-card--1{background:var(--deco-3)}.benefit-card--2{color:var(--ink);background:#fff}.benefit-card--2 .benefit-type,.benefit-card--2 li,.benefit-card--2 li svg{color:var(--body)}.benefit-card--2 li svg{color:var(--primary-accessible)}.safety-card{background:#fff}.final-cta{background:var(--primary);color:#fff;padding:96px 0}.final-eyebrow{color:#ffffffb8}.final-cta h2{color:#fff;font-family:Zen Serif,Iowan Old Style,Charter,Georgia,serif;font-weight:400}.final-cta h2 span{color:#fff}.final-button{color:var(--primary-accessible);background:#fff;border-color:#fff}footer{border-top:1px solid var(--hairline-soft);color:var(--ink);background:#fff}.footer-inner p,.footer-inner>a:last-child{color:var(--body)}@media (max-width:1023px){.hero-visual{height:720px}}@media (max-width:768px){body{padding-bottom:0}.container{padding-left:24px;padding-right:24px}.header-inner{height:56px;padding:0 24px}.header-inner>.primary-cta--compact{min-height:40px;padding:8px 16px;font-size:13px;display:inline-flex}.hero{padding:76px 24px 48px}.hero-copy{text-align:center;align-items:center}.hero-label{margin-bottom:16px;font-size:11px}.hero h1{letter-spacing:-.7px;font-size:clamp(26px,7.4vw,30px);line-height:1.16}.hero-subcopy{max-width:330px;margin:22px auto;font-size:clamp(13px,3.8vw,15px);line-height:1.55}.hero .primary-cta{display:inline-flex}.cta-note{color:#ffffffb8}.hero-visual{background:#f7f8fa;border-radius:18px;width:min(100%,360px);height:auto;margin-top:36px;padding:54px 14px 16px;box-shadow:0 18px 40px #841b1833}.quick-proof__inner{padding:22px 12px}.quick-proof p{padding:0 8px}.quick-proof strong{font-size:13px}.quick-proof span{font-size:9px}.section{padding:72px 0}.section-intro{margin-bottom:34px}.section-intro h2{letter-spacing:-.5px;font-size:28px;line-height:1.2}.section-description{font-size:15px}.step-card{background:0 0;min-height:0}.step-copy{padding:24px 0}.comparison-card,.benefit-card,.safety-card,.audience-card,.metric-card{border-radius:14px}.final-cta{padding:72px 0}.final-cta h2{letter-spacing:-.75px;font-size:30px;line-height:1.18}.footer-inner{align-items:center}}@media (max-width:380px){.container,.header-inner,.hero{padding-left:20px;padding-right:20px}.hero h1{font-size:27px}.header-inner>.primary-cta--compact{padding:8px 14px;font-size:12px}}.hero-copy .primary-cta{margin-top:36px}.hero-bottom-copy{color:#fff;text-align:center;text-wrap:balance;max-width:720px;margin:36px auto 0;font-size:20px;font-weight:700;line-height:1.5}.review-section{background:#fff;padding:88px 0 96px}.review-heading{text-align:center;max-width:680px;margin:0 auto 40px}.review-heading h2{letter-spacing:-.8px;text-wrap:balance;margin:0;font-size:clamp(34px,4vw,46px);line-height:1.22}.review-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;max-width:900px;margin:0 auto;display:grid}.review-card{background:var(--deco-3);border:1px solid var(--hairline-soft);border-radius:16px;flex-direction:column;justify-content:space-between;min-height:250px;margin:0;padding:28px;display:flex}.review-card blockquote{letter-spacing:-.3px;text-wrap:pretty;word-break:keep-all;margin:0;font-size:17px;font-weight:600;line-height:1.65}.review-highlight{color:var(--primary-accessible);font-weight:800}.review-card figcaption{border-top:1px solid var(--hairline);margin-top:28px;padding-top:18px}.review-card figcaption strong{font-size:13px}.hero-visual{height:520px}.hero-visual:before,.hero-visual:after{display:none}.hero-post{width:280px;top:48px;left:6%}.hero-comments{width:300px;top:112px}.hero-dm{width:244px;top:46px;right:6%}.steps{grid-template-columns:1fr;gap:88px;display:grid}.step-card{background:0 0;border:0;grid-template-columns:.78fr 1.22fr;align-items:center;min-height:365px;display:grid;overflow:visible}.step-card:nth-child(2n){grid-template-columns:1.22fr .78fr}.step-card:nth-child(2n) .step-copy{order:2}.step-card:nth-child(2n) .step-mock{order:1}.step-copy{min-height:0;padding:48px}.step-copy h3{margin:14px 0 12px;font-size:32px;line-height:1.3}.step-copy p{font-size:16px;line-height:1.7}.step-mock{border:0;border-radius:30px;align-items:center;min-height:365px;padding:32px}.step-mock--post .post-card{width:250px}.step-mock--dm .dm-phone{width:230px}.impact-layout--simple{grid-template-columns:repeat(2,minmax(0,1fr));align-items:stretch}.impact-summary-card{border:1px solid var(--hairline-soft);background:#fff;border-radius:20px;flex-direction:column;justify-content:center;padding:48px;display:flex}.impact-summary-card h3{letter-spacing:-.5px;margin:12px 0 36px;font-size:32px;line-height:1.3}.impact-summary-flow{grid-template-columns:1fr auto 1fr;align-items:center;gap:16px;display:grid}.impact-summary-flow>span{background:var(--deco-3);border-radius:16px;flex-direction:column;min-width:0;padding:24px;display:flex}.impact-summary-flow b{color:var(--primary);font-variant-numeric:tabular-nums;font-size:26px;line-height:1.2}.impact-summary-flow small{color:var(--body);margin-top:7px;font-size:12px}.impact-summary-flow>svg{color:var(--primary)}.impact-layout--simple .audience-card{min-height:460px;padding:38px}.impact-layout--simple .audience-head h3{margin-top:8px;font-size:32px}.impact-layout--simple .audience-head h3 strong{color:var(--primary)}.impact-layout--simple .audience-list{margin-top:38px}.impact-layout--simple .audience-row{min-height:84px}.comparison-grid--two{grid-template-columns:repeat(2,minmax(0,1fr))}.comparison-grid--two .comparison-card{padding:36px}.comparison-grid--two .comparison-card--featured{padding:35px}.benefit-icon,.safety-row>svg{display:none}.benefit-card h3{margin-top:24px}.safety-row{grid-template-columns:46px 1fr}.footer{color:#fff9;background:#111;border:0;padding:56px 0 48px}.footer__bottom{justify-content:space-between;align-items:flex-end;gap:24px;display:flex;position:relative}.footer__brand{flex-direction:column;align-items:flex-start;gap:10px;display:flex}.footer__logo{align-items:center;height:20px;display:inline-flex}.footer__logo img{width:auto;height:20px}.footer__copy{color:#ffffff80;margin:0;font-size:12px;line-height:1.6}.footer__links{align-items:center;gap:18px;font-size:12px;display:flex}.footer__links>a,.footer__biz summary{color:#ffffffb3}.footer__links>a:hover,.footer__biz summary:hover{color:#fff}.footer__biz{position:static}.footer__biz summary{cursor:pointer;align-items:center;gap:4px;list-style:none;display:flex}.footer__biz summary::-webkit-details-marker{display:none}.footer__biz[open] summary span{transform:rotate(180deg)}.footer__info{border-top:1px solid #ffffff1f;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px 32px;padding-top:18px;font-size:13px;line-height:1.8;display:grid;position:absolute;top:calc(100% + 18px);left:0;right:0}.footer__bottom:has(.footer__biz[open]){padding-bottom:150px}.footer__info>div{gap:10px;min-width:0;display:flex}.footer__info strong{color:#ffffff73;flex:none;font-weight:500}.footer__info span{color:#ffffffb8;overflow-wrap:anywhere}.footer__info a{color:#ff7a78;font-weight:600}@media (max-width:768px){.hero h1{font-size:clamp(27px,7.4vw,30px)}.hero-copy .primary-cta{margin-top:28px}.hero-bottom-copy{max-width:330px;margin-top:30px;font-size:15px}.hero-post,.hero-comments,.hero-dm{width:100%;top:auto;left:auto;right:auto}.steps{gap:72px}.step-card,.step-card:nth-child(2n){flex-direction:column;min-height:0;display:flex}.step-card:nth-child(2n) .step-copy,.step-card:nth-child(2n) .step-mock{order:initial}.step-copy{width:100%;padding:0 0 28px}.step-copy h3{font-size:24px}.step-mock{border-radius:20px;width:100%;min-height:300px;padding:26px 18px;display:flex}.impact-layout--simple{grid-template-columns:1fr;gap:16px}.impact-summary-card{padding:28px}.impact-summary-card h3{margin-bottom:28px;font-size:24px}.impact-summary-flow{gap:10px}.impact-summary-flow>span{padding:18px 14px}.impact-summary-flow b{font-size:20px}.impact-summary-flow small{font-size:10px}.impact-layout--simple .audience-card{min-height:0;padding:28px 22px}.impact-layout--simple .audience-head h3{font-size:25px}.impact-layout--simple .audience-list{margin-top:24px}.comparison-grid--two{grid-template-columns:1fr}.comparison-grid--two .comparison-card{padding:24px}.comparison-grid--two .comparison-card--featured{padding:23px}.footer{padding:48px 0 42px}.footer__bottom{flex-direction:column;align-items:flex-start;gap:28px}.footer__links{flex-wrap:wrap;gap:12px 18px}.footer__info{grid-template-columns:1fr;gap:8px;top:calc(100% + 18px)}.footer__bottom:has(.footer__biz[open]){padding-bottom:300px}}.comment-panel--instagram{padding:0 14px 14px;overflow:hidden}.instagram-comment-head{text-align:center;border-bottom:1px solid #dbdbdb;grid-template-columns:24px 1fr 24px;align-items:center;height:46px;margin:0 -14px;padding:0 14px;font-size:13px;display:grid}.instagram-comment-head>span:first-child{text-align:left;font-size:26px;font-weight:300;line-height:1}.instagram-comment-thread{gap:14px;padding:15px 0 2px;display:grid}.instagram-comment-row{grid-template-columns:34px minmax(0,1fr) 18px;align-items:start;gap:10px;display:grid}.instagram-avatar{object-fit:cover;border-radius:50%;flex:none;width:34px;height:34px;display:block}.instagram-comment-copy{min-width:0}.instagram-comment-copy p{overflow-wrap:normal;word-break:keep-all;margin:0;font-size:12px;line-height:1.45;display:block}.instagram-comment-copy strong{margin-right:7px;font-size:12px}.instagram-comment-meta{color:#737373;gap:12px;margin-top:5px;font-size:10.5px;font-weight:600;line-height:1.4;display:flex}.instagram-comment-heart{color:#262626;justify-content:flex-end;margin-top:3px;display:flex}.hero,.final-cta,.mid-cta{background:#c94540}.hero-label,.cta-note,.final-eyebrow,.mid-cta span{color:#fff}@media (max-width:768px){.site-header{-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);background:#c94540f5;border-bottom:1px solid #ffffff1f;position:fixed}.header-inner{height:60px}.header-inner>.primary-cta--compact{min-height:44px}.hero-label{color:#fff;font-size:12px;line-height:1.5}.cta-note{color:#fff;font-size:13px;line-height:1.5}.hero-visual{height:auto}.mobile-flow-caption{margin-bottom:9px;font-size:12px;line-height:1.5}.hero-post .post-card{grid-template-columns:42% 58%}.hero-post .post-image-wrap{aspect-ratio:4/5}.hero-post .post-image{object-position:center}.hero-post .post-body{padding:14px}.hero-post .post-body p,.hero-dm .dm-message p{overflow-wrap:normal;text-wrap:pretty;word-break:keep-all;font-size:11.5px;line-height:1.5}.hero-comments .signal-card strong,.step-mock--comment .signal-card strong{font-size:11px;line-height:1.35}.hero-comments .signal-card p span,.step-mock--comment .signal-card p span{color:#686664;overflow-wrap:normal;word-break:keep-all;font-size:11px;line-height:1.4}.hero-bottom-copy{color:#fff;text-wrap:pretty;word-break:keep-all;max-width:322px;line-height:1.6}.review-section{padding:60px 0 64px}.review-heading{text-align:left;margin-bottom:28px}.review-heading h2{letter-spacing:-.5px;word-break:keep-all;font-size:28px;line-height:1.25}.review-grid{grid-template-columns:1fr;gap:12px}.review-card{min-height:0;padding:22px}.review-card blockquote{font-size:15px;line-height:1.65}.review-card figcaption{margin-top:22px;padding-top:16px}.quick-proof__inner{padding-top:26px;padding-bottom:26px}.quick-proof strong{font-size:14px;line-height:1.35}.quick-proof span{text-wrap:balance;font-size:11px;line-height:1.45}.section{padding-top:64px;padding-bottom:64px}.section-intro h2,.step-copy h3,.benefit-card h3,.final-cta h2{text-wrap:balance;word-break:keep-all}.section-description,.step-copy p,.benefit-card li,.safety-row p span{text-wrap:pretty;word-break:keep-all}.step-mock--post{min-height:370px;padding-top:20px;padding-bottom:20px}.step-mock--post .post-card{width:min(100%,220px)}.step-mock--post .post-image-wrap{aspect-ratio:4/5}.step-mock--post .mock-head small{font-size:10px;line-height:1.35}.step-mock--comment .comment-row p{font-size:11.5px;line-height:1.45}.hero-comments .live-pill,.step-mock--comment .live-pill{font-size:11px}.step-mock--dm .dm-message p{font-size:11.5px;line-height:1.5}.step-mock--dm .dm-message a{font-size:11px}.step-mock--dm .phone-status,.step-mock--dm .dm-input{display:none}.step-mock--dm .dm-date{margin-top:14px;margin-bottom:8px}.step-mock--dm .dm-delivered{margin-bottom:0}.step-mock--dm .dm-phone{width:min(100%,240px);padding:14px}.steps{gap:52px}.impact-layout--simple .audience-row strong{font-size:14px;line-height:1.45}.impact-layout--simple .audience-row small{font-size:12px;line-height:1.45}.impact-layout--simple .audience-row em{font-size:11px;line-height:1.4}.comparison-card dt{font-size:12px;line-height:1.5}.comparison-card dd{word-break:keep-all;font-size:14px;line-height:1.5}.safety-row p span{font-size:13px;line-height:1.55}.footer__links a,.footer__biz summary,.footer__info{font-size:13px}.impact-summary-flow b,.audience-head strong{font-variant-numeric:tabular-nums}}@media (max-width:380px){.hero-label{font-size:12px}.hero h1{font-size:28px}.quick-proof p{padding-left:6px;padding-right:6px}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,:before,:after{scroll-behavior:auto!important;transition-duration:.01ms!important}}.impact-story{background:#f8f7f6}.effect-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;display:grid}.effect-card{border:1px solid var(--hairline-soft);background:#fff;border-radius:20px;min-width:0;padding:36px}.effect-card--wide{grid-column:1/-1}.effect-card--comparison{scroll-margin-top:88px}.effect-card__copy{grid-template-columns:42px minmax(0,1fr);align-items:start;gap:16px;display:grid}.effect-number{color:var(--primary-accessible);font-variant-numeric:tabular-nums;padding-top:6px;font-size:13px;font-weight:800}.effect-card__copy h3{letter-spacing:-.7px;text-wrap:balance;margin:0;font-size:30px;line-height:1.32}.effect-visual{background:var(--deco-3);border-radius:16px;min-height:168px;margin-top:32px;padding:28px}.engagement-visual{align-items:center;display:flex}.engagement-visual .bar-chart{width:100%;margin:0}.engagement-visual .bar-chart>span{grid-template-columns:118px minmax(0,1fr) 50px;font-size:12px}.engagement-visual .bar-chart__baseline:after{width:24%}.engagement-visual .bar-chart__active:after{width:84%}.engagement-visual .bar-chart b{text-align:right}.reach-visual{grid-template-columns:auto minmax(80px,1fr) auto;align-items:center;gap:20px;display:grid}.reach-source{border:1px solid var(--hairline);white-space:nowrap;background:#fff;border-radius:12px;align-items:center;gap:8px;padding:14px 16px;font-size:13px;font-weight:700;display:inline-flex}.reach-source svg{color:var(--primary-accessible)}.reach-wave{align-items:center;gap:7px;display:flex}.reach-wave i{background:var(--primary);opacity:.3;border-radius:999px;width:100%;height:4px;display:block}.reach-wave i:nth-child(2){opacity:.55}.reach-wave i:nth-child(3){opacity:.9}.reach-visual strong{white-space:nowrap;flex-direction:column;font-size:15px;line-height:1.2;display:flex}.reach-visual strong b{color:var(--primary);font-variant-numeric:tabular-nums;letter-spacing:-1.6px;margin-top:4px;font-size:38px}.reach-visual strong small{color:var(--muted);margin-top:5px;font-size:11px;font-weight:500}.effect-card .comparison-grid{margin-top:32px}.effect-card .comparison-title h4{margin:0;font-size:18px}.effect-card--audience .audience-card{width:100%;max-width:700px;min-height:0;margin:32px auto 0}.effect-card--audience .audience-head h4{margin:7px 0 0;font-size:25px}.impact-story .mid-cta{margin-top:24px}.request-page{color:var(--ink);background:#fcf9f9;min-height:100dvh;padding:32px 20px 56px;overflow-x:hidden}.request-shell{width:100%;max-width:576px;margin:0 auto}.request-back{color:var(--muted);align-items:center;gap:7px;min-height:44px;font-size:14px;font-weight:600;transition:color .16s;display:inline-flex}.request-back:hover{color:var(--ink)}.request-heading{margin:22px 0 28px}.request-heading p{color:var(--primary-accessible);margin:0 0 8px;font-size:13px;font-weight:700}.request-heading h1{letter-spacing:-1.1px;text-wrap:balance;margin:0;font-size:32px;font-weight:800;line-height:1.25}.request-heading>span{color:var(--body);text-wrap:pretty;margin-top:10px;font-size:15px;line-height:1.6;display:block}.request-form,.request-success{background:#fff;border:1px solid #e5e2e1;border-radius:12px;padding:28px 24px 24px}.request-fields{gap:24px;display:grid}.request-field{min-width:0}.request-field label{align-items:center;gap:4px;margin-bottom:8px;font-size:14px;font-weight:700;line-height:1.5;display:flex}.request-field label span{color:var(--primary-accessible)}.request-field input{appearance:none;color:var(--ink);font:inherit;background:#fff;border:1px solid #e5e2e1;border-radius:8px;width:100%;height:48px;padding:12px 14px;font-size:16px;font-weight:500;line-height:24px;transition:border-color .16s,box-shadow .16s}.request-field input::placeholder{color:#aaa7a5;font-weight:400}.request-field input:hover{border-color:#c9c5c3}.request-field input:focus-visible{border-color:var(--primary-accessible);outline:0;box-shadow:0 0 0 3px #ba2e2221}.request-field p{color:var(--muted);margin:7px 0 0;font-size:12px;line-height:1.5}.request-submit,.request-success__button{background:var(--primary-accessible);border:1px solid var(--primary-accessible);color:#fff;border-radius:8px;justify-content:center;align-items:center;width:100%;min-height:52px;padding:13px 18px;font-size:16px;font-weight:700;transition:background .16s,border-color .16s,transform .16s;display:flex}.request-submit{cursor:pointer;margin-top:32px}.request-submit:hover,.request-success__button:hover{background:var(--primary-dark);border-color:var(--primary-dark);transform:translateY(-1px)}.request-submit:active,.request-success__button:active{transform:translateY(0)}.request-submit:focus-visible,.request-field input:focus-visible,.request-success__button:focus-visible,.request-back:focus-visible{outline-offset:3px}.request-privacy{color:var(--muted);text-align:center;margin:12px 0 0;font-size:12px;line-height:1.5}.request-success{text-align:center;flex-direction:column;justify-content:center;align-items:center;min-height:460px;padding:48px 32px;display:flex}.request-success:focus{outline:0}.request-success__icon{color:var(--primary-accessible);background:#f9e8e7;border-radius:999px;justify-content:center;align-items:center;width:56px;height:56px;font-size:23px;font-weight:800;display:flex}.request-success__eyebrow{color:var(--primary-accessible);margin:22px 0 8px;font-size:13px;font-weight:700}.request-success h2{letter-spacing:-.9px;text-wrap:balance;margin:0;font-size:27px;font-weight:800;line-height:1.35}.request-success__description{color:var(--body);margin:14px 0 28px;font-size:14px;line-height:1.6}.request-success__button{max-width:280px}@media (max-width:768px){.request-page{padding:20px 16px calc(32px + env(safe-area-inset-bottom))}.request-heading{margin:16px 0 24px}.request-heading h1{font-size:28px}.request-form{padding:24px 20px 22px}.request-fields{gap:22px}.request-success{min-height:420px;padding:40px 22px}.request-success h2{font-size:24px}.effect-grid{grid-template-columns:1fr;gap:16px}.effect-card,.effect-card--wide{grid-column:auto;padding:24px}.effect-card__copy{grid-template-columns:34px minmax(0,1fr);gap:10px}.effect-number{padding-top:4px}.effect-card__copy h3{font-size:24px}.effect-visual{min-height:150px;margin-top:24px;padding:20px}.engagement-visual .bar-chart>span{grid-template-columns:82px minmax(0,1fr) 40px;gap:8px;font-size:10px}.reach-visual{grid-template-columns:minmax(0,1fr) auto;gap:16px}.reach-wave{grid-area:2/1/auto/-1}.reach-source{justify-self:start;padding:12px 14px;font-size:12px}.reach-visual strong b{font-size:32px}.effect-card .comparison-grid{margin-top:28px}.effect-card--audience .audience-card{margin-top:24px;padding:22px}.effect-card--audience .audience-head h4{font-size:22px}}.sr-only{clip:rect(0, 0, 0, 0);white-space:nowrap;border:0;width:1px;height:1px;margin:-1px;padding:0;position:absolute;overflow:hidden}.contact-overlay{z-index:1000;-webkit-backdrop-filter:blur(4px);background:#1f0d0ebd;place-items:center;padding:20px;animation:.16s ease-out contact-fade;display:grid;position:fixed;inset:0}.contact-modal{border:1px solid var(--hairline);background:var(--surface);width:min(560px,100vw - 40px);max-height:calc(100dvh - 40px);color:var(--ink);border-radius:20px;padding:30px 34px 32px;animation:.2s cubic-bezier(.2,.75,.25,1) contact-rise;position:relative;overflow-y:auto;box-shadow:0 24px 70px #21090a47}.contact-close{width:36px;height:36px;color:var(--placeholder);cursor:pointer;background:0 0;border:0;border-radius:999px;place-items:center;font-size:27px;font-weight:300;line-height:1;display:grid;position:absolute;top:14px;right:14px}.contact-close:hover,.contact-close:focus-visible{background:var(--deco-3);color:var(--ink);outline:none;box-shadow:0 0 0 3px #ba2e221f}.contact-brand{justify-content:center;align-items:center;min-height:30px;margin-bottom:15px;display:flex}.contact-brand strong{color:var(--ink);letter-spacing:-1.2px;font-size:25px;font-weight:900;line-height:1}.contact-brand strong span{color:var(--primary);margin-left:1px;font-size:31px}.contact-kicker{color:var(--primary-accessible);text-align:center;letter-spacing:.2px;margin:0 0 7px;font-size:11px;font-weight:800}.contact-modal>h2,.contact-success h2{color:var(--ink);text-align:center;letter-spacing:-1.1px;margin:0;font-size:28px;font-weight:800;line-height:1.25}.contact-description{color:var(--body);text-align:center;letter-spacing:-.35px;word-break:keep-all;margin:12px auto 22px;font-size:14px;line-height:1.6}.contact-form{gap:11px;display:grid}.contact-form label{min-width:0;display:block}.contact-field-row{grid-template-columns:repeat(2,minmax(0,1fr));gap:10px;display:grid}.contact-form input,.contact-form textarea{width:100%;color:var(--ink);font:inherit;background:#fff;border:1px solid #e5e2e1;border-radius:8px;outline:none;font-size:14px;font-weight:500;line-height:1.45;transition:border-color .15s,box-shadow .15s;display:block}.contact-form input{height:48px;padding:0 14px}.contact-form textarea{resize:vertical;min-height:106px;padding:13px 14px}.contact-form input::placeholder,.contact-form textarea::placeholder{color:#aaa7a5;font-weight:400}.contact-form input:hover,.contact-form textarea:hover{border-color:#c9c5c3}.contact-form input:focus,.contact-form textarea:focus{border-color:var(--primary-accessible);box-shadow:0 0 0 3px #ba2e221f}.contact-submit{border:1px solid var(--primary-accessible);background:var(--primary-accessible);color:#fff;cursor:pointer;border-radius:8px;width:100%;min-height:50px;margin-top:2px;font-size:15px;font-weight:700;line-height:1;transition:transform .14s,background .14s,border-color .14s,opacity .14s}.contact-submit:hover:not(:disabled){border-color:var(--primary-dark);background:var(--primary-dark);transform:translateY(-1px)}.contact-submit:focus-visible{outline-offset:3px;outline:3px solid #ba2e2233}.contact-submit:disabled{cursor:wait;opacity:.58}.contact-error{color:var(--primary-accessible);margin:-1px 2px 0;font-size:12px;line-height:1.45}.contact-privacy{color:var(--muted);text-align:center;margin:-1px 0 0;font-size:10.5px;line-height:1.45}.contact-honeypot{width:1px;height:1px;left:-10000px;overflow:hidden;position:absolute!important}.contact-success{text-align:center;place-content:center;justify-items:center;min-height:280px;display:grid}.contact-success__icon{width:52px;height:52px;color:var(--primary-accessible);background:#f9e8e7;border-radius:999px;place-items:center;margin-bottom:20px;font-size:23px;font-weight:800;display:grid}.contact-success p{color:var(--body);margin:14px auto 24px;font-size:13px;line-height:1.6}.contact-success .contact-submit{width:220px}@keyframes contact-fade{0%{opacity:0}}@keyframes contact-rise{0%{opacity:0;transform:translateY(10px)scale(.985)}}@media (max-width:600px){.contact-overlay{padding:12px}.contact-modal{border-radius:17px;width:min(100%,480px);max-height:calc(100dvh - 24px);padding:25px 18px 22px}.contact-close{top:9px;right:9px}.contact-brand{margin-bottom:13px}.contact-brand strong{font-size:23px}.contact-brand strong span{font-size:28px}.contact-modal>h2,.contact-success h2{font-size:24px}.contact-description{margin:10px auto 18px;font-size:13px}.contact-field-row{grid-template-columns:1fr;gap:10px}.contact-form input{height:46px}.contact-form textarea{min-height:92px}.contact-submit{min-height:48px}.contact-success{min-height:260px}}@media (prefers-reduced-motion:reduce){.contact-overlay,.contact-modal{animation:none}}